Brian Gold, VP of Brand Strategy Newsletter
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New Media Marketing
 
Tech / Culture / EntertainmentBrian is a brand strategist who builds marketing platforms like cultural software—designed to scale, compound in value, and create enduring advantage over time. He balances business growth with creative execution in complex, high-stakes environments, driving commercial impact across every category he’s touched—proving his approach extends beyond any single vertical. 

He designs operating systems for brands through three core disciplines: engineering an engine for ideas, building clear roadmaps and iterating them relentlessly, and orchestrating creative teams to execute against a singular vision.

He has shaped strategy and storytelling for brands at the highest levels, including Anduril Industries, Microsoft, Samsung, Gentle Monster, Activision Blizzard, Hyundai, and Nintendo.





Brands Role/Work

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Mach Industries

VP Brand Strategy

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Anduril
Industries

Head of Brand Strategy

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Lexus

Platform Strategy

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SuperBloom

New Luxury Research

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Lego

Cultural Intelligence

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Wondery

Cultural Intelligence

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GOOD MONSTERS

Founder, CEO

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WRLD

Visual Identity System

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PetSmart

Content Strategy

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Microsoft

Global Content Strategy

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Activision Blizzard

Go-to-Market Strategy for Diablo IV

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Hearthstone

Social Media Strategy

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DC Comics

Go-to-Market Strategy

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Cisco

Strategic Advisory

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American Express

Cultural Intelligence

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TD Ameritrade

Brand Strategy

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Gentle Monster

International Strategy

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AllState

AI Product Strategy

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Nintendo

Brand Storytelling

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7-Eleven

AR Strategy

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Samsung

Global Brand Strategy

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Overwatch League

Comms Planning

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Atom Tickets

Brand Strategy

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KIA

Creative Technologist

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COMPLEXCON

Creative Strategist

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adidas

Content Strategy

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NIKE

Content Strategy

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Beats

Content Strategy

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Call of Duty

Content Strategy

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Ubisoft

Content Strategy

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Modelo

Branded Content

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adidas

Business Development

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Unilever

Business Development

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Seventh Generation

Business Development

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Jeep

World Surf League Partnership 

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2K Games

Market Research

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EDC Insomniac

Business Development

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Disney

UX Research

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ASUS

Business Development

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Condé Nast

Market Research

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Vizio

Digital Strategy 

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FX Networks

Digital Strategy

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Riot Games

Business Development

MACH DART2026


ANDURIL DESIGNED BY ANDURIL. BUILT IN OHIO. 2025


ANDURIL COMMAND THE SEA. COMMAND THE WORLD.2025



ANDURIL AI—GRAND PRIX2025


ANDURIL THE FORGE PROGRAM2025


ANDURIL DON’T WORK AT ANDURIL 2025



LEXUS GR GT, GR GT3, and LFA 2024



MICROSOFT CONTENT STRATEGY2021


ACTIVISION BLIZZARDDIABLO IV2020



GENTLE MONSTERINTERNATIONAL STRATEGY
2019



7REWARDS AR STRATEGY2018


NINTENDO BRAND STORYTELLING2017


KIA EXPERIENTIAL X CREATIVE TECHNOLOGY 2016


adidas CONTENT STRATEGY2016


COMPLEXCON CREATIVE STRATEGY2015

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