ABOUT
Brian Gold is a modern marketing strategist who specializes in developing cultural content engines & platforms for brands.
With over a decade of experience working with world-leading brands at the highest levels, he designs strategies that unfold beautifully over time and translates them into actionable playbooks, operating models, and well-coordinated implementation plans with measurable goals and tactics. He seamlessly applies his innovative approach to brand strategy with precise orchestration of various marketing elements. These include nuanced content marketing, meticulously crafted visual identities, curated customer experiences, strategic public relations initiatives, and targeted social media campaigns.
Brian’s holistic methodology synthesizes these components to create cohesive and resonant brand narrative networks. By leveraging his deep understanding of people, culture, and systems, he transforms brands into cultural touchstones, fostering meaningful connections between companies and their audiences in an increasingly complex marketplace. His expertise lies in blending the cultural insights of brand strategy, the financial discipline of investment analysis, and the rigor of data-driven consumer research into meaningful work that generates both business and brand capital.
Throughout his career, Brian has designed strategies at the best creative agencies in the world such as R/GA, 72andSunny, Team One, and Deutsch for clients including Microsoft, American Express, Activision Blizzard, Samsung, KIA, adidas, and Nintendo. His work spans across art, culture, entertainment, and technology, with notable projects including architecting Microsoft's global content strategy post-COVID, Allstate's AI-driven chatbot strategy in 2017, and originating the augmented reality platform for the 7Rewards App.
Brian excels in developing high-level and tactical artifacts that align executive leaders, internal teams, and external agency partners on a strategic path forward. His strategies inform a wide range of applications, weaving together brand growth, product innovation, business development, experiential design, UX, branding, marketing activations, social media, content, commerce, and more. Perhaps most importantly, Brian brings a willingness to rethink what products are and how they function, as well as how to organize the business systems that design, build, and market them.