ABOUT
Brian is a visionary creative strategist who believes marketing should be crafted like products within ecosystems. Brian seamlessly integrates the cultural insights of brand strategy, the financial discipline of investment analysis, and the rigor of data-driven consumer research. This unique combination results in truly effective creative work that generates business, brand, and social capital. Throughout his career, Brian has designed marketing strategies at some of the best creative agencies in the world including R/GA, 72andSunny, Team One, and Deutsch, working with clients at the highest-levels such as Microsoft, American Express, Activision Blizzard, Samsung, KIA, adidas, and Nintendo.
His portfolio of work showcases a mastery of mediums and disciplines such as research, strategy, design, and content production. Notable projects include architecting Microsoft's global content strategy post-COVID, developing Allstate's AI chatbot strategy in 2017, and originating the augmented reality platform for the 7Rewards App. These projects highlight Brian's ability to commercially impact any category due to his long-term focus on forging human relationships.
With over a decade of experience collaborating with category defining companies, Brian designs strategies that unfolds beautifully over time, translating ideas into actionable playbooks and measurable implementation plans. His holistic methodology synthesizes the complexity of marketing into powerful brand platforms. By leveraging his deep understanding of people, culture, and systems, Brian transforms brands into cultural engines, fostering meaningful connections with people in the post-digital age.
Brian excels in developing high-level and tactical artifacts that align executive leaders, internal teams, and external agency partners. These strategies inform a wide range of applications, including brand growth, product innovation, business development, experiential design, UX and branding, marketing activations, social media and content strategies, and commerce solutions. This comprehensive approach ensures that all aspects of a brand's presence are not just cohesive and impactful, but also, sustainably compounding in enterprise value through positive feedback loops.
Perhaps most importantly, Brian brings a willingness to rethink what products are and how they function, as well as how to organize the business and brand systems that design, build, and market them. By challenging conventional thinking and playing with boundaries, Brian helps brands not only adapt to a new cultural reality, but also help to actively shape, and challenge the status-quo with or without new social technologies.
In an era saturated with media, Brian works with clients on developing new systems and models that create, capture, and compound in value. His ability to blend strategic thinking with creative execution makes him an invaluable asset to brands seeking to redefine their respective industries. Through his practice, Brian continues to demonstrate that effective marketing is not just about promoting new products or services, but about creating meaningful narratives and symbols that resonate with societies on a deeper level through the best possible expressions at the right moment in the history of time.